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Bruce Barton Quotes


An American author, advertising executive, and politician.
(1886 - 1967)

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"Theirs not to make reply, theirs not to reason why," may be a good enough motto for men who are on their way to be shot. But from such men expect no empires to be built, no inventions made, no great discoveries brought to light.
[Reason]
 

A man may be down, but he is never out.
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Action and reaction, ebb and flow, trial and error, change - this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress.
[Action]
 

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, "Let there be light," constitute its charter. All nature is vibrant with its impulse.
[Advertising]
 

Before you give up hope, turn back and read the attacks that were made upon Lincoln.
[Hope]
 

Business checks up on itself frequently to be sure that it still is headed for its original goals. Is there not need for a similar check-up on the part of the church?
[Church]
 

Cereal eating is almost a marker for a healthy lifestyle. It sets you up for the day, so you don't overeat.
 

Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.
 

Conceit is God's gift to little men.
[Conceit]
 

For good or ill, your conversation is your advertisement. Every time you open your mouth you let men look into your mind. Do they see it well clothed, neat, businesslike?
[Conversation]
 

Generalities would have been soon forgotten. But the story that had its roots in everyday human existence and need, lives and will live forever. It condensed the philosophy of Christianity into half a dozen unforgettable paragraphs. The parable of the Good Samaritan is the greatest advertisement of all times.
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I had never thought of advertising as a life work, though I had on the side, written some very successful copy.
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I made courtiers; I never pretended to make friends, said Napoleon. . . . On a rocky little island he fretted away the last years of his life - alone.
[Friendship]
 

If you can give your child only one gift, let it be enthusiasm.
 

If you expect perfection from other people, your whole life is a series of disappointments, grumbling and complaints. If, on the contrary, you pitch your expectations low, taking folks as the inefficient creatures which they are, you are frequently surprised by having them perform better than you had hoped.
 

If you have anything really valuable to contribute to the world it will come through the expression of your own personality, that single spark of divinity that sets you off and makes you different from every other living creature.
 

If you want to know if your brain is flabby feel of your legs.
[Health]
 

In good times, people want to advertise; in bad times, they have to.
 

It is said that great leaders are born, not made. The saying is true to this degree, that no man can persuade people to do what he wants them to do, unless he genuinely likes people, and believes that what he wants them to do is to their own advantage.
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It takes a real storm in the average person's life to make him realize how much worrying he has done over the squalls.
 


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