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Daniel J. Boorstin Quotes


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The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life.
 

The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived; less from the desire to seduce than from the desire to be seduced.
[Advertising]
 

The force of the advertising word and image dwarfs the power of other literature in the 20th century.
 

The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.
 

The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises.
 

The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes "sight-seeing."
[Active]
 

The world of crime is a last refuge of the authentic, uncorrupted, spontaneous event.
 

Time makes heroes but dissolves celebrities.
 

We need not be theologians to see that we have shifted responsibility for making the world interesting from God to the newspaperman.
 

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
 

We suffer primarily not from our vices or our weaknesses, but from our illusions. We are haunted, not by reality, but by those images we have put in their place.
 


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