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Edward de Bono Quotes


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People should realize we're jerks just like them.
 

Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
[Progress]
 

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
[Action]
 

The need to be right all the time is the biggest bar to new ideas.
 

The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
 

The solid wealth of insurance companies and the success of those who organize gambling are some indication of the profits to be derived from the efficient use of chance.
[Insurance]
 

Think sideways!
[Intellect]
 

To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
 

Unhappiness is best defined as the difference between our talents and our expectations.
 

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
 


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