Marshall McLuhan Quotes
A Canadian philosopher, futurist, and communications theorist.
(1911 - 1980)
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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A moral point of view too often serves as a substitute for understanding in technological matters.
[Technology]
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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A successful book cannot afford to be more than ten percent new.
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A typewriter is a means of transcribing thought, not expressing it.
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Ads are the cave art of the twentieth century.
[Advertising]
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Advertising is an environmental striptease for a world of abundance.
[Advertising]
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Advertising is the greatest art form of the 20th century.
[Advertising]
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Affluence creates poverty.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
[Action]
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Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
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Art is anything you can get away with.
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As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
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As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
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