Ray Kroc Quotes
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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None of Us is as Good as All of Us.
[Teamwork]
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Not all that are wandering are lost; just missing at the moment.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
[Perfection]
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Sometimes Ed MacLuckie would have forgotten to turn the sign on when dusk began to fall, and that made me furious. Or maybe the lot would have some litter on it that Ed said he hadn't had time to pick up. Those little things didn't seem to bother some people, but they were gross affronts to me. I'd get screaming mad.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
[Risks]
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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The first dollar is the most you will get if you don't love what you are doing.
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The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.
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The more I help others to succeed, the more I succeed.
[Success]
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The quality of a leader is reflected in the standards they set for themselves.
[Leadership]
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The success of additions such as the Filet-o-Fish, the Big Mac, Hot Apple Pie and Egg McMuffin...each evolved from an idea of one of our operators. So the company has benefited from the ingenuity of its small businessmen.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
[Success]
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There's almost nothing you can't accomplish if you set your mind to it.
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We have found out... that we cannot trust some people who are nonconformists... We will make conformists out of them... The organization cannot trust the individual; the individual must trust the organization.
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We provide food that customers love, day after day after day. People just want more of it.
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We're not in the food industry, we're in people industry. We just happen to sell hamburgers.
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We're not in the hamburger business. We're in show business.
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What we have created is a business organization dedicated to rigid principles.
[Principles]
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When I saw it working that day in 1954, I felt like some latter-day Newton who'd just had an Idaho potato caromed off his skull. That night in my motel room I did a lot of heavy thinking about what I'd seen during the day. Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain.
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