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Ray Kroc Quotes


A founder of the McDonald's Corporation. His ideas and methods of customer service have found home in many industries.
(1902 - 1984)

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All money means to me is a pride in accomplishment.
[Money]
 

Creativity is a highfalutin word for the work I have to do between now and Tuesday.
[Creativity]
 

Dear Walt, I feel somewhat presumptuous addressing you in this way. Yet I am sure you would not want me to address you any other way... I have very recently taken over the national franchise of the McDonald's system. I would like to inquire if there may be an opportunity for a McDonald's in your Disneyland Development.
 

I believe in God, family, and McDonald's. And in the office, that order is reversed.
 

I considered myself a connoisseur of kitchens. I prided myself on being able to tell which operations would appeal to the public and which would fail.
 

I didn't invent the hamburger. I just took it more seriously than anyone else...We take the hamburger business more seriously than anyone else.
 

I don't believe in saturation. We're thinking and talking worldwide.
 

I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
[Happiness]
 

I put the hamburger on the assembly line.
 

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them.
 

If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
[Competition]
 

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.
[Success]
 

If you're not a risk taker, you should get the hell out of business.
[Risks]
 

If you've got time to lean, you've got time to clean.
[Work]
 

In business for yourself, not by yourself.
 

It takes a certain type of mind to see beauty in a hamburger.
 

It was not her sex appeal but the obvious relish with which she devoured the hamburger that made my pulse begin to hammer with excitement.
 

It's a matter of having principles.  It's easy to have principles when you're rich.  The important thing is to have principles when you're poor.
[Principles]
 

Look after the customers and the business will take care of itself.
 

Luck is a dividend of sweat. The more you sweat, the luckier you get.
[Luck]
 


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