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Stuart Chase Quotes


An American economist and engineer trained at MIT.
(1888 - 1985)

Attitude is your acceptance of the natural laws, or your rejection of the natural laws.
[Attitude]
 

Democracy, as has been said of Christianity, has never really been tried.
 

For those who believe, no proof is necessary. For those who don't believe, no proof is possible.
 

I find it difficult to believe that words have no meaning in themselves, hard as I try. Habits of a lifetime are not lightly thrown aside.
 

Sanely applied advertising could remake the world.
[Advertising]
 

The best mental effort in the game of business is concentrated on the major problem of securing the consumer's dollar before the other fellow gets it.
[Business]
 

The Lord prefers common looking people. That is why he made so many of them.
 

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
 

Traditional nationalism cannot survive the fissioning of the atom. One world or none.