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Advertising Quotes


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If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising.

If it doesn't sell, it isn't creative.

In the end, advertising rests upon the fact that consumers are a fickle and ...superstitious mob, incapable of any real judgment as to what it wants or how it is to ....get what it thinks it likes.

Promise, large promise, is the soul of an advertisement.

Sanely applied advertising could remake the world.

The advertisement is one of the most interesting and difficult of modern literary forms.

The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model-whether that model be an icebox or a rug or a new home. See quote detail

The art of publicity is a black art.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived; less from the desire to seduce than from the desire to be seduced.

The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

There is no such thing as bad publicity except your own obituary.

What kills a skunk is the publicity it gives itself.

When business is good it pays to advertise; when business is bad you've got to advertise.

You can tell the ideals of a nation by its advertisements.


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